It’s not rocket science — our world is shifting from a print-focused universe to a digital database, where with one click of a button you can be engaged with someone across the country. In 140 characters or less, you can pitch a reporter, find out what someone ate for breakfast or even avoid traffic before you begin your commute. Whether your passion is to focus on Twitter, Facebook, Instagram or LinkedIn, you must stay conscious of what you share on these mediums as it can influence your audience’s decision to connect with you in real life.
Today’s social media life allows us to expand into new horizons by giving us the opportunity and ability to share our inner thoughts, secrets and aspirations by pressing share, post and connect. In a recent Entrepreneur article, a reporter chronicles the basic rules for connecting with your audience via social media. While some of these tips may seem black and white to you and me, others are learned along the way.
Tip #1 - Leave meaningful or humorous comments on people's photos or blog posts.
Just because you’re trying to engage with people to attract new business leads or story ideas doesn’t mean you can’t share your own person comments. Engage for yourself and show your followers that you are a unique individual, who isn’t only focused on one end result.
Tip #2 - Cross promote your followers’ articles.
Simple enough, if you like something that you read, share it with others. Not only is it the fondest form of flattery, but also it’s showing your stance in life. We always recommend that our clients share content that could influence their audiences’ decisions to engage with our brands. Why not do something that can benefit your own personal credibility?
Tip #3 – Get Chatting.
My most favorite tip of them all: engage personally with others on social media, whether it is a one-on-one conversation or in a group chat centered on a specific topic. It's the most vulnerable place to take a stance on what you believe in, but it also can allow your audience to see you in a new light and not just as a hard sell.
Tip #4 – Take the Conversation Offline.
Don’t forget about the real world. It’s still out there. Once you make a connection online, take it offline to build and nurture your relationships. I’ve personally made hundreds of connections that have turned into lifelong friendships, professional references and even national media stories.
Most importantly, remember that social media is not a one-way conversation. It takes two to tango, after all. You’re already half way there, so now is the time to join the discussion.