This week, I came across a blog from PRNews on the habits of highly effective PR people. Listening hard, reading often and writing well were a few of the habits identified, to no surprise. Those are three skills every PR pro should have -- which is why former journalists have been able to successfully transition into the PR world.
The Fish crew had a few additional things to add to refrain from pulling out your hair on a daily basis:
- Be agile: the best PR people are able to roll with the punches and change course at a moment's notice.
- Prioritize and organize: There will be days when clients want everything right now. Being able to identify what can wait a day (or a few hours) and what can't is important.
- Be enthusiastic: Pitching media can be exhausting. So can being a reporter. Let's make it more fun for everyone by sounding like we are really enjoying being on the phone. You'll be able to sell your pitch that much better.
- Have a personality: No one wants to talk to a boring person. (If you've ever had the pleasure of talking to Amanda or Rachel on our team, you'll know exactly what I mean.)
- Kick back: Realize it's OK to relax (with or without a big glass of wine) at the end of the day. You'll need to be refreshed for it all to start again tomorrow.
Have any habits or skills to add? Comment below!