Friday, September 24, 2010

Local Store Marketing - Festivals Worth the Investment

By: Chad Cohen

As a small business owner, it’s a boots on the ground, every day push to succeed, profit and grow. And while often overlooked, local events provide exposure and often benefit the community two-fold.

With fall upon us, the festival season is quickly heating up. These events may be about community, face painting and delicious deep fried corn dogs, but they’re also about big business.

While organizers typically can raise double or triple their investment on behalf of their cause, small businesses, and particularly local franchises, can gain a tremendous amount of exposure and goodwill among the potential thousands of attendees from the local community. That kind of contact with your customer base is critical in this down economy.

The old adage still rings true in marketing - you have to spend money to make money. While there are no guarantees of a return on investment, putting your product in front of a captive audience is still the best way to expose them to what you do best.

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