Friday, May 13, 2011

Focus on Your Community, Not Just Your Own Product

By: Chad Cohen

Searching for a loyal and active customer base on your social sites? Well you can't build a successful online community without engaging your members - this means you need to learn about them so you can build better products and improve existing ones to deliver on their expectations of you and your brand.

However, you need to keep in mind that fans don't necessarily want to talk about your product, but are looking to talk about themselves and their needs. Building a community around booster rockets may not work. Instead, consider building a community around space travel.

In the end, don't just launch a social site and expect fans to start posting. Good content will drive immediate value in a site and make it far more likely that they will become repeat visitors.

Start small and grow it from there. Baby steps. As your community develops, add to it and continue the conversations so your site does not end up with empty threads.

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