In today’s age we rely on the internet for just about everything from checking into our favorite dining locations to creating applications for our customers to use on Facebook.
What happens when there’s a social media blackout and NOTHING works?
Just the other day a handful of social media websites that are run under Amazon Web Services found out the hard way. Shortly after my mid-morning rush of Facebook checking I noticed when I attempted to check-into our office, Fish Consulting, that Foursquare wouldn’t work..nada..zip..even tried to check-in three times. In a panic I sent out a tweet to my followers to see what was wrong. Followers sent me links to the Huffington Post, CNN and the New York Times that gave me the run around about how it was an issue that stemmed from Amazon’s cloud service program.
What’s a cloud server?
Wikipedia states that in cloud computing, the user's computer may contain almost no software or data, serving as little more than a display terminal for processes occurring on a network of computers far away.
In 2006, Amazon came up with their web services platform to help start-up companies by using Amazon’s company's cloud computing technology and servers to run their businesses. In this situation it turns out their problem stemmed from their Virginia Data center and was due to excessive re-mirroring of its Elastic Block Storage (EBS) volumes.
Turns out that my favorite social networking sites including Foursquare, Hootsuite and Scvngr were just three prime examples of what could happen if your cloud server simply crashes or #fail to the rest of the social media world. I simply can’t imagine what the world would be like if I wasn’t able to check-in to my favorite restaurant, post a review or follow my friends’ whereabouts on a daily schedule? Now that I’ve grown accustomed to using these programs it’s hard to envision a day without them.
We’ll keep you updated as this crisis is resolved.