Thursday, June 23, 2011

Facebook Fan Pages FAQ

By: Amanda Rich

New to Facebook or not, the #1 social networking site is constantly changing and adding new features. It’s not always easy keeping up with the latest and greatest, and quite often we hear a lot of the same questions. Here are some of the most popular questions we get asked when it comes to Facebook fan pages.

What’s the different between a group and a fan page?
Fan pages allow real organizations, businesses, celebrities and brands to communicate broadly with people who like them. Pages may only be created and managed by official representatives. On the other hand, groups provide a closed space for small groups of people to communicate about shared interests and can be created by anyone.

I don’t have a Facebook account, can I still create a fan page for my business?
Yes, but you must first create a business account. To learn more about business accounts and how they differ from personal accounts, click here. To create a business account, follow the steps below:

Create a Facebook page by clicking here. After entering the required information, you will be prompted to log in to an existing Facebook account or create a new one. If you do not currently have a Facebook account, please select "I do not have a Facebook account." Enter your email address and date of birth.

My fan page for my business is linked with my personal page. Will users be able to view my personal information?
People who choose to connect to your fan page won't be able to see that you are the page admin or have any access to your personal account.

Can I turn my personal page into a fan page?
Yes. This feature may suit someone who is simply more interested in maintaining a business presence on the site than a personal one. Be aware that when you convert your profile to a fan page, your profile pictures will be transferred, and all of your friends will be automatically added as people who like your Page. No other content will be carried over to your new page, so be sure to save any important content before beginning your migration.

Wednesday, June 22, 2011

Hello? Is Anyone Out There?

With more than 156 million blogs out in the blogosphere, it’s sometimes easy to think --is anyone really reading my blog? Fortunately with the help of a little SEO (Search Engine Optimization), you can easily have your blog stand out from the crowd in no time. Here are a few tips to get you started:

  •            Use keywords- Be sure to use appropriate keywords throughout your blog. This includes your titles, content and tags.  When coming up with keywords, just think about what other people might put in a search engine if they were looking for it. 
  •       Google Insight-  Can’t decide what keywords to use? Google Insight is a great (free) tool used to provide insight into the search terms people have been entering into Google search engines.  Let’s say for example you wrote a blog post about franchising and were thinking about using  “franchise” as one of your keywords. You can simply plug-in this word into Google Insight and in this case we found that terms such as “franchise opportunities” and “business franchise” were more popular search terms, so you might want to go with these keywords instead.
  •       Update Content Frequently- Updating your content regularly is very crucial in SEO and increasing traffic. Fresh content can help improve your rankings and relevancy to your site in the eyes of search engines.
  •       Make it Interesting- This probably goes without saying, but one of the best ways to increase your blog’s SEO is to make the content as unique and interesting as possible.  Do this by understanding who your target audience is and make your content as relevant to them as possible. is another great site to find out your reader demographics.  

Tuesday, June 21, 2011

Beating the Back to Work Blues

By: Stephanie Goldman

Surprisingly as I’m writing this, I’m not tired, I don’t have horrible bags under my eyes (errr…maybe, but makeup can tackle that genetically gifted feature of mine) and I’m not stressed out. I thought I’d find myself sad and sleepless my first week coming back to work after an extended maternity leave, but thankfully I have a kick in my step. Well, yes, my four month old bundle of joy is already sleeping 12 hours which certainly helps, but my careful planning for a smooth transition has paid off. I think this rite of passage all working mothers are faced with can be seamless if we follow some simple steps we always read about on the baby blogosphere! In my case, here is what worked:

·         Find dependable child care. Whether you choose day care, a nanny or a family member – look for a trustworthy and safe environment for your little one. Start the search early on and begin your new routine before you go back to work to ensure you’re comfortable with your decisions.  
·         Talk to your boss.  Get a heads up on what you’ll be digging into once you are back. That way, you are not caught off guard if you are suddenly given new projects or assignments.
·         Get your return date on the books. Let your colleagues know when you’ll be returning so they too can begin to loop you into the account work.
·         Inquire about a flexible schedule. Maybe working from home on occasion, or utilizing flex times might benefit your growing family.

I followed these tips, and it also helps that I have a fabulous boss and wonderful co-workers! They sent me numerous emails sharing their excitement upon my return, and I think that made it exciting to walk back in the door.  Most importantly, take it slow when you come back, the first few weeks may be tough getting reacquainted. It is impossible to start immediately where you left off, but be patient. You’ll eventually get right back in the swing of things! Now I just hope my colleagues don’t get sick of all the baby photos and videos I keep sending them! But he is so cute, don’t you agree?!

Thursday, June 9, 2011

Humanizing a Brand

By: Amanda Rich

More and more I’ve noticed a growing trend – brands humanizing themselves. Not just though social media but through public relations, marketing, advertising and content development.

I was inspired to write this post after flipping through Lucky magazine last night (yes, I am a chick with a shopping addiction) and noticed that instead of featuring celebrities and models, the magazine used its own people – the accessories editor, assistant design editor and beauty editor – to showcase the latest in fashion. Why? Because they are real people and readers like myself can relate.

While “reality marketing” is nothing new (Subway’s Jared) – it’s definitely gaining popularity. People like people. It’s why Facebook has become what it is today. It’s why bloggers have been so successful. They are real – they make a salary and sit at a desk like the rest of us. Brands are realizing this and they are turning to their own people to be ambassadors.

Home d├ęcor retailers are featuring their designers, restaurants are highlighting their chefs, tech brands are promoting their engineers and it doesn’t stop here. The people who were once behind the scenes are now upfront and center. These people are not just employees, they are real life spokespeople who can help build credibility, increase loyalty and even generate sales.

How about the Best Buy ads that feature their own employees giving tech advice? Or the Dominos campaign that used real employees to tout its new and improved pizza? I'm sure we could come up with dozens of more examples. See, this is nothing new but it is a growing trend and something that could be right for your business.